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OTT Subscription Services Lead to New Types of Content   

Does more streaming mean better shows? As competition increases, the big OTT players are finding that they are not only having to spend more on content to attract viewers, but that the nature of that content is changing and investment in short-form is increasing. The problem for the viewer is, as ever though, trying to find it all. Read more 

Recent-Posts

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Going OTT to Reach the Hispanic Market

The Hispanic market in the US is huge, but out of the 13.5m Spanish-language dominant homes in the country, only 4m have so far signed up to Spanish-language TV packages, despite a clear cultural preference for the programming. There is a need to fill that gap with a new, dedicated OTT service. Read more

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The Link Between Pay-TV and Quantum Logic

Physicists understand that light can behave as both a wave and a particle. Some recent OTT service launches by operators such as Verizon (Go90) or Comcast (Watchable) may signal the advent of the same sort of quantum logic in the well-established world of pay-TV. What is TV? Content or context? Well, it can be both. Read more

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Today's Landscape and Tomorrow's Vision

We’ve come a very long way since the zoetrope was patented over 150 years ago and gave the public their first view of moving images. What is exciting is that we’re going to travel a very long way — possibly even the same sort of distance — in under a tenth of that time to come. What does the wearable future hold? Read more

 

Upcoming-Events

MWC, Barcelona, February 22nd-25th, 2016

Meet with us at MWC to see how we provide, secure, and take TV Everywhere services into the future. Learn more

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TV Connect, London, April 26th-28th, 2016 

Visit us to see how service providers can quickly address critical market changes on every screen. Learn more

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VO-in-tht-Newsletter

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Amazon and Netflix Haunt OTT World Summit  

"David Leporini of VO talked about the power of analytics in “Understanding the mobile consumer”. He noted that Netflix and Amazon work very hard to reinforce patterns of behavior, getting users to develop habits..." Read more

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David Mercer tweets during OTT TV World Summit

"Analytics is all about asking the right questions" @DavidLeporini Couldn't agree more: certainly a Strategy Analytics principle for 20 yrs. Read more 

Donwnloads

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Check out our infographic "The Rise of TV Everywhere"

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Check out our eBook "What Will Be the Biggest Change in TV in 5 Years?" 

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Did-you-know

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TV viewing has declined from 4:35 to 4:15 hours per day, while time spent on connected devices has almost quadrupled from 21 minutes per day to 76
Read more

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